Publications | LUP Student Papers

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2022
Mark Extending the Rise of Collaborative Working Space: A qualitative study of brand equity creation in the B2B sharing economy
Andrina Anggraeni, Pritta ^LU and Zhang, Yingting ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Resisting Warwick of the Future
Käll, Klara ^LU ; Rojas Alvarez, Ayelen ^LU ; Mishra, Akankshya ^LU and Zhang, Yingting ^LU (2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration
- Misc.
2021
Mark How weird elements in brand communication can strengthen brand intimacy.
Zhang, Yingting ^LU ; Carlino, Francesco ^LU and Himmelsbach, Undine ^LU (2021) BUSN21 20212
Department of Business Administration
- Master (One yr)