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Extending the Rise of Collaborative Working Space: A qualitative study of brand equity creation in the B2B sharing economy

Andrina Anggraeni, Pritta LU and Zhang, Yingting LU (2022) BUSN39 20221
Department of Business Administration
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author
Andrina Anggraeni, Pritta LU and Zhang, Yingting LU
supervisor
organization
course
BUSN39 20221
year
type
H1 - Master's Degree (One Year)
subject
keywords
Co-working Space, Brand Equity, Value co-creation, Collaborative interaction, Business-to-Business, Sharing Economy
language
English
id
9089851
date added to LUP
2022-06-28 09:52:35
date last changed
2022-06-28 09:52:35
@misc{9089851,
  author       = {{Andrina Anggraeni, Pritta and Zhang, Yingting}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Extending the Rise of Collaborative Working Space: A qualitative study of brand equity creation in the B2B sharing economy}},
  year         = {{2022}},
}