Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Resisting Warwick of the Future

Käll, Klara LU ; Rojas Alvarez, Ayelen LU ; Mishra, Akankshya LU and Zhang, Yingting LU (2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration
Abstract
This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.
Please use this url to cite or link to this publication:
author
Käll, Klara LU ; Rojas Alvarez, Ayelen LU ; Mishra, Akankshya LU and Zhang, Yingting LU
supervisor
organization
alternative title
Resisting Warwick of the Future
course
BUSN35 20221
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
Warwick, Univeristy, Branding, Marketing, Case
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9078203
date added to LUP
2022-04-06 12:57:39
date last changed
2022-04-06 12:57:39
@misc{9078203,
  abstract     = {{This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.}},
  author       = {{Käll, Klara and Rojas Alvarez, Ayelen and Mishra, Akankshya and Zhang, Yingting}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Resisting Warwick of the Future}},
  year         = {{2022}},
}