Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

Navarrete Lindez, Andrea LU ; Martinez Miracle, Laia LU and Hakobyan, Marine LU (2021) BUSN21 20212
Department of Business Administration
Abstract
Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. This paper intends to examine how scents influence the way customers perceive hotel brands, along with analysing the importance of using scents in order to develop a strong brand identity.
Please use this url to cite or link to this publication:
author
Navarrete Lindez, Andrea LU ; Martinez Miracle, Laia LU and Hakobyan, Marine LU
supervisor
organization
course
BUSN21 20212
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
Scent marketing, hotels, sensory marketing, scent branding, brand image, brand loyalty, brand recall, brand associations and experiences, brand identity, brand identity prism, Santhiya Koh Yao Yai Resort & Spa hotel, W Barcelona hotel, Sun Palace hotel.
language
English
id
9068015
date added to LUP
2021-11-15 08:11:28
date last changed
2021-11-15 08:11:28
@misc{9068015,
  abstract     = {{Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. This paper intends to examine how scents influence the way customers perceive hotel brands, along with analysing the importance of using scents in order to develop a strong brand identity.}},
  author       = {{Navarrete Lindez, Andrea and Martinez Miracle, Laia and Hakobyan, Marine}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry}},
  year         = {{2021}},
}