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- 2023
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Mark
Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships
(
- Master (One yr)
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Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
(
- Misc.
-
Mark
Building Personal Brand Heritage
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- Master (One yr)
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Mark
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Master (One yr)
-
Mark
Love is all you need - Defining the concept of love brands
(
- Master (One yr)
- 2022
-
Mark
An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
(
- Master (One yr)
-
Mark
“Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020
(
- Master (Two yrs)
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Mark
AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox
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- Master (One yr)
-
Mark
Bridging the gap: An exploration into how NFTs can be used as a tool for brand management
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- Master (One yr)
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Mark
Small Purchases Make A Big Difference
(
- Master (One yr)