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2024
Mark Exploring the Dynamics of Short-Format Videos on Social Media Platforms on Brand Perception and Brand Loyalty
Johansson, Selina ^LU and Hammar, Ida-Nora ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Drunk Elephant: The New Toys’R’Us?
Dinh, Diep My ^LU ; Yepes, Talía ^LU and Hammar, Ida-Nora ^LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
- Master (One yr)