Drunk Elephant: The New Toys’R’Us?
(2024) In Corporate Brand Management and Reputation: Master’s cases BUSN35 20241Department of Business Administration
- Abstract
- Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. This business case explores the challenges and opportunities Drunk Elephant faces with Gen Alpha, proposing actions to navigate this unique situation from the perspectives of Corporate Brand Management and Moral Philosophy.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9150224
- author
- Dinh, Diep My LU ; Yepes, Talía LU and Hammar, Ida-Nora LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- gen alpha, corporate brand, branding, beauty care branding, moral philosophy, gen alpha marketing
- publication/series
- Corporate Brand Management and Reputation: Master’s cases
- language
- English
- id
- 9150224
- date added to LUP
- 2024-03-25 16:18:05
- date last changed
- 2025-02-11 10:19:12
@misc{9150224, abstract = {{Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. This business case explores the challenges and opportunities Drunk Elephant faces with Gen Alpha, proposing actions to navigate this unique situation from the perspectives of Corporate Brand Management and Moral Philosophy.}}, author = {{Dinh, Diep My and Yepes, Talía and Hammar, Ida-Nora}}, language = {{eng}}, note = {{Student Paper}}, series = {{Corporate Brand Management and Reputation: Master’s cases}}, title = {{Drunk Elephant: The New Toys’R’Us?}}, year = {{2024}}, }