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2025
Mark A perfect match? Using co-branding theory to determine the brand fit between sports teams and athlete brands
Leitgeb, Elisa ^LU ; Magnusson, Lisa ^LU and Meyer, Lina Cloé ^LU (2025) In LBMG Strategic Brand Management - Masters Papers Series BUSN21 20252
Department of Business Administration
- Master (One yr)
2024
Mark Drunk Elephant: The New Toys’R’Us?
Dinh, Diep My ^LU ; Yepes, Talía ^LU and Hammar, Ida-Nora ^LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
- Master (One yr)
2021
Mark Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc
Fransson, Frida ^LU ; Hallin, Camilla ^LU ; Källström, Emma ^LU and Walde, Julia ^LU (2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212
Department of Business Administration
- Misc.
2019
Mark Corporate Brand Recovery in the After Wake of a Crisis
Pjatakova, Dajana ^LU and Nilsson, Catharina ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2018
Mark Starka styrmedel - en studie om relationen mellan arbetsgivarvarumärke och medarbetarnas organisationsidentitet
Åslund, Mathilde ^LU and Oldfield, Rebecca ^LU (2018) FEKH29 20172
Department of Business Administration
- Bach. Degree
2017
Mark Internt varumärkesbyggande - En studie om internt varumärkesbyggande i franchisetagarverksamheter
Persson, Victoria ^LU and Bergqvist, Cassandra (2017) KSMK65 20171
Department of Service Studies
- Bach. Degree
Mark Representativ Representation
Ehrs, Tobias ^LU ; Liljebrunn, Timothy ^LU and Johansson, Viktor ^LU (2017) FEKH29 20171
Department of Business Administration
- Bach. Degree
2015
Mark Lost in translation - The Multinational Corporation’s Corporate Branding Struggle
Fredriksson, Erika ^LU and Annvik, Jennifer (2015) FEKN90 20151
Department of Business Administration
- Master (One yr)
2014
Mark Uncovering the Corporate Brand Identity: A case study on Rovio Entertainment
Di Napoli, Gabriele ^LU and Koponen, Thomas (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
2012
Mark Country-of-origin image’s effect on brand equity in the chocolate market within Sweden and Norway
Zetterman, Caroline ^LU and Rogstad, Martine ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)

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