Publications | LUP Student Papers

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2022
Mark GO HARD OR GO HOME – THE CASE OF VIAGRA
Walde, Julia ^LU ; Hallin, Camilla ^LU and Sternberg, Charlotte ^LU (2022) In Corporate Brand Management and Reputation - MASTER CASE SERIES BUSN35 20221
Department of Business Administration
- Misc.
Mark Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption
Hallin, Camilla ^LU and Nyhlén, Sixten ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc
Fransson, Frida ^LU ; Hallin, Camilla ^LU ; Källström, Emma ^LU and Walde, Julia ^LU (2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212
Department of Business Administration
- Misc.