GO HARD OR GO HOME – THE CASE OF VIAGRA
(2022) In Corporate Brand Management and Reputation - MASTER CASE SERIES BUSN35 20221Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9079730
- author
- Walde, Julia LU ; Hallin, Camilla LU and Sternberg, Charlotte LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20221
- year
- 2022
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- keywords
- patent, trademark, degeneration, generic term, Viagra
- publication/series
- Corporate Brand Management and Reputation - MASTER CASE SERIES
- language
- English
- id
- 9079730
- date added to LUP
- 2022-05-18 14:55:24
- date last changed
- 2022-05-18 14:55:24
@misc{9079730, author = {{Walde, Julia and Hallin, Camilla and Sternberg, Charlotte}}, language = {{eng}}, note = {{Student Paper}}, series = {{Corporate Brand Management and Reputation - MASTER CASE SERIES}}, title = {{GO HARD OR GO HOME – THE CASE OF VIAGRA}}, year = {{2022}}, }