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Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption

Hallin, Camilla LU and Nyhlén, Sixten LU (2022) BUSN39 20221
Department of Business Administration
Abstract
Thesis purpose: the purpose of this research is to understand how and if different motives simultaneously influence consumers’ decision to acquire second-hand luxury fashion online. Through this, we want to find different consumer archetypes in second-hand luxury fashion. This study aims to contribute with both theoretical and managerial implications to the second-hand luxury research field.
Methodology: this study is based on a philosophy of social constructionism. A qualitative study has been conducted with an abductive scientific approach.
Theoretical perspective: to reach the aim of this study, this study focused on reviewing the areas of literature that were of value to the research purpose. The literature review and theoretical... (More)
Thesis purpose: the purpose of this research is to understand how and if different motives simultaneously influence consumers’ decision to acquire second-hand luxury fashion online. Through this, we want to find different consumer archetypes in second-hand luxury fashion. This study aims to contribute with both theoretical and managerial implications to the second-hand luxury research field.
Methodology: this study is based on a philosophy of social constructionism. A qualitative study has been conducted with an abductive scientific approach.
Theoretical perspective: to reach the aim of this study, this study focused on reviewing the areas of literature that were of value to the research purpose. The literature review and theoretical background concerns the definition of luxury, the perceived value of luxury and different perspectives and elements of second-hand consumption.
Empirical data: the empirical data was collected by conducting twelve semi-structured in-depth interviews.
Conclusion: by investigating how different motives simultaneously influence the consumer’s decision to acquire second-hand luxury fashion, we identified four different consumer archetypes. By relating the empirical data to previous research on the topic, we found distinctive characteristics and different constellations of motives for each one of the archetypes. (Less)
Please use this url to cite or link to this publication:
author
Hallin, Camilla LU and Nyhlén, Sixten LU
supervisor
organization
course
BUSN39 20221
year
type
H1 - Master's Degree (One Year)
subject
keywords
second-hand luxury, consumer archetypes, luxury fashion consumption
language
English
id
9095617
date added to LUP
2022-07-07 09:42:06
date last changed
2022-07-07 09:42:06
@misc{9095617,
  abstract     = {{Thesis purpose: the purpose of this research is to understand how and if different motives simultaneously influence consumers’ decision to acquire second-hand luxury fashion online. Through this, we want to find different consumer archetypes in second-hand luxury fashion. This study aims to contribute with both theoretical and managerial implications to the second-hand luxury research field.
Methodology: this study is based on a philosophy of social constructionism. A qualitative study has been conducted with an abductive scientific approach.
Theoretical perspective: to reach the aim of this study, this study focused on reviewing the areas of literature that were of value to the research purpose. The literature review and theoretical background concerns the definition of luxury, the perceived value of luxury and different perspectives and elements of second-hand consumption.
Empirical data: the empirical data was collected by conducting twelve semi-structured in-depth interviews.
Conclusion: by investigating how different motives simultaneously influence the consumer’s decision to acquire second-hand luxury fashion, we identified four different consumer archetypes. By relating the empirical data to previous research on the topic, we found distinctive characteristics and different constellations of motives for each one of the archetypes.}},
  author       = {{Hallin, Camilla and Nyhlén, Sixten}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption}},
  year         = {{2022}},
}