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- 2022
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Mark
Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership
- Master (One yr)
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Mark
Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space
- Master (One yr)
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Mark
Get broke or build hope - The implications of woke brand activism
- Master (One yr)
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Mark
Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption
- Master (One yr)
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Mark
The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society
- Master (One yr)
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Mark
To Buy or Not to Buy: An Exploratory Study of Gen Z and their Consumption of Fast Fashion
- Master (One yr)
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Mark
Digitalising a Second-Chance of Fashion: An Empirical Study on What Drives Consumers to Repurchase Second-Hand Fashion on Peer-to-Peer Platforms
- Master (One yr)
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Mark
Fostering The Customers’ Purchase Intentions Through Social Media Influencers: An Intervening and Interactional Analysis
- Master (One yr)
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Mark
Small Purchases Make A Big Difference
- Master (One yr)
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Mark
Environmental CSR impact on consumer purchase intention: A Cross-country Comparison
- Master (One yr)