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- 2024
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Mark
Leveraging AI for Enhanced Personal Branding on LinkedIn: Implications of User Engagement and Trust
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- Master (One yr)
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Mark
From Scroll to Heart - Exploring Consumer Engagement on TikTok through Brand Personification Strategies
(
- Master (One yr)
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Mark
Beyond the Beauty Filter: A Quantitative Study Exploring Tiktokers’ Role in Shaping Beauty Brand Image
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- Master (One yr)
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Mark
Brands as Drivers of Change - Understanding the Role of Socio-Political Attitudes in the Relationship between Brand Activism and Consumer-based Brand Outcomes
(
- Master (One yr)
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Mark
Beyond the Word-of-Machine Effect - Does Social Influence Impact Preferences for AI Recommender Apps?
(
- Master (One yr)
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Mark
Inside the Modern Consumer's Mind: Investigating Perceived Scarcity in E-Commerce
(
- Master (One yr)
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Mark
Star-Crossed Luxury - A quantitative study on the relationship between Perceived Brand Identity Fit of unconventional luxury fashion collaborations, Brand Loyalty, and Purchase Intention
(
- Master (One yr)
- 2023
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Mark
More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships
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- Master (One yr)
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Mark
There is still a long way to go: An exploratory study on the factors contributing to the inclusion and exclusion of female character representation in video games
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- Master (One yr)
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Mark
Exploring the Link Between Identity and Analogue Cameras
(
- Master (One yr)