From Content to Conversion - Exploring the Relationship between UGC Features and Purchase Intention——Evidence from Skincare Content on Xiaohongshu
(2025) BUSN39 20251Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9206558
- author
- Mao, Huishan LU and Cai, Qiwen LU
- supervisor
- organization
- course
- BUSN39 20251
- year
- 2025
- type
- H1 - Master's Degree (One Year)
- subject
- language
- English
- id
- 9206558
- date added to LUP
- 2025-06-30 12:13:44
- date last changed
- 2025-06-30 12:13:44
@misc{9206558,
author = {{Mao, Huishan and Cai, Qiwen}},
language = {{eng}},
note = {{Student Paper}},
title = {{From Content to Conversion - Exploring the Relationship between UGC Features and Purchase Intention——Evidence from Skincare Content on Xiaohongshu}},
year = {{2025}},
}