Publications | LUP Student Papers

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2025
Mark The survival of VELO
Eriksoo, Linn ^LU ; Larsson, Rebecca ^LU and Syrén, Josephine ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
2021
Mark How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
Navarrete Lindez, Andrea ^LU ; Martinez Miracle, Laia ^LU and Hakobyan, Marine ^LU (2021) BUSN21 20212
Department of Business Administration
- Misc.
2019
Mark Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro
Naderi, Rebin ^LU ; O’Riordan, William ; Pine, Emelie and Constantin, Catalina (2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration
- Misc.
2018
Mark Investigating brand identity transfer in brand experience through in-store and online channels
Boella, Natasha ^LU ; Gîrju, Daria ^LU ; Gurviciute, Ieva ^LU and Rocha Guerrero, Maria Victoria ^LU (2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration
- Misc.