Publications | LUP Student Papers

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2021
Mark How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
Navarrete Lindez, Andrea ^LU ; Martinez Miracle, Laia ^LU and Hakobyan, Marine ^LU (2021) BUSN21 20212
Department of Business Administration
- Misc.
2017
Mark The Slender Line from Valentine to Vampire - An experimental study about the appearance of an overshadowing effect on brand recall with the use of influencers
Rosengarten, Kim Kassandra ^LU and Luzzi, Lucia ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)
Mark Are 5-Second Online Video Advertisements Effective?
Schuster, Anna ^LU and Kuprevicius, Jokubas ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)