Publications | LUP Student Papers

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2021
Mark Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?
Edlund, Beata ^LU ; Pärsson, Emma and Gripwall, Johanna (2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration
- Master (One yr)
Mark Millennials’ perception of luxury online - the older the better?
Gripwall, Johanna ^LU and Marcusson, Johanna ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark Individanpassad marknadsföring - Relevant eller påträngande?
Lonntorp, Amanda ^LU ; Gripwall, Johanna ^LU and Söderberg, Rebecca ^LU (2020) FEKH29 20192
Department of Business Administration
- Bach. Degree