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Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time

Costa, Thiago LU ; Helal, Alaa Eldin LU and Wulandari, Hany LU (2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration
Please use this url to cite or link to this publication:
author
Costa, Thiago LU ; Helal, Alaa Eldin LU and Wulandari, Hany LU
supervisor
organization
course
BUSN35 20221
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
Brand Management, Iconic Brands, Absolut, Sustainability, Corporate Brand Identity, Identity Matrix, Relevance
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9077975
date added to LUP
2022-04-01 11:00:02
date last changed
2022-04-01 11:00:02
@misc{9077975,
  author       = {{Costa, Thiago and Helal, Alaa Eldin and Wulandari, Hany}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time}},
  year         = {{2022}},
}