Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time
(2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9077975
- author
- Costa, Thiago LU ; Helal, Alaa Eldin LU and Wulandari, Hany LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20221
- year
- 2022
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- keywords
- Brand Management, Iconic Brands, Absolut, Sustainability, Corporate Brand Identity, Identity Matrix, Relevance
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 9077975
- date added to LUP
- 2022-04-01 11:00:02
- date last changed
- 2022-04-01 11:00:02
@misc{9077975, author = {{Costa, Thiago and Helal, Alaa Eldin and Wulandari, Hany}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time}}, year = {{2022}}, }