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- 2023
-
Mark
Pepsi’s Number Fever – bottlecaps, mayhem and death
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration- Master (One yr)
-
Mark
Damned if you do, damned if you don't.
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration- Master (One yr)
-
Mark
Sky is The Limit...or is it?: American Airlines AAirpass Case
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case BUSN35 20231
Department of Business Administration- Master (One yr)
- 2022
-
Mark
Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
- Master (One yr)
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Mark
How does body image relate to brand image? An analysis of brands incorporating the body positivity movement
(2022) In The Strategic Brand Management: Master Papers BUSN21 20222
Department of Business Administration- Master (One yr)
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Mark
Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time
(2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration- Misc.
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Mark
”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook
- Bach. Degree
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Mark
Brand Activism Scepticism
- Master (One yr)
-
Mark
To engage or not to engage - brand co-creation with influencers
- Master (One yr)
- 2021
-
Mark
From Champagne showers to the back of the grid: A case study of Williams Racing
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Master (One yr)