Sky is The Limit...or is it?: American Airlines AAirpass Case
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case BUSN35 20231Department of Business Administration
- Abstract
- This article investigates American Airlines AAirpass offering. The aim of this case study is to outline the background as to why American Airlines opted to run this offering, examining the decision making and implications. This case also includes teaching notes and a PowerPoint presentation.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9112378
- author
- Moorhouse, Darragh LU ; Åstrand, Hanna LU and Üner, Can LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20231
- year
- 2023
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- American Airlines, Corporate, Brand Management, Aviation, Airpass, AAirpass, Reputation, Case
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case
- language
- English
- id
- 9112378
- date added to LUP
- 2023-03-15 12:58:31
- date last changed
- 2023-03-15 12:58:31
@misc{9112378, abstract = {{This article investigates American Airlines AAirpass offering. The aim of this case study is to outline the background as to why American Airlines opted to run this offering, examining the decision making and implications. This case also includes teaching notes and a PowerPoint presentation.}}, author = {{Moorhouse, Darragh and Åstrand, Hanna and Üner, Can}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case}}, title = {{Sky is The Limit...or is it?: American Airlines AAirpass Case}}, year = {{2023}}, }