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Sky is The Limit...or is it?: American Airlines AAirpass Case

Moorhouse, Darragh LU ; Åstrand, Hanna LU and Üner, Can LU (2023) In LBMG Corporate Brand Management and Reputation - Masters Case BUSN35 20231
Department of Business Administration
Abstract
This article investigates American Airlines AAirpass offering. The aim of this case study is to outline the background as to why American Airlines opted to run this offering, examining the decision making and implications. This case also includes teaching notes and a PowerPoint presentation.
Please use this url to cite or link to this publication:
author
Moorhouse, Darragh LU ; Åstrand, Hanna LU and Üner, Can LU
supervisor
organization
course
BUSN35 20231
year
type
H1 - Master's Degree (One Year)
subject
keywords
American Airlines, Corporate, Brand Management, Aviation, Airpass, AAirpass, Reputation, Case
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case
language
English
id
9112378
date added to LUP
2023-03-15 12:58:31
date last changed
2023-03-15 12:58:31
@misc{9112378,
  abstract     = {{This article investigates American Airlines AAirpass offering. The aim of this case study is to outline the background as to why American Airlines opted to run this offering, examining the decision making and implications. This case also includes teaching notes and a PowerPoint presentation.}},
  author       = {{Moorhouse, Darragh and Åstrand, Hanna and Üner, Can}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case}},
  title        = {{Sky is The Limit...or is it?: American Airlines AAirpass Case}},
  year         = {{2023}},
}