50% off Genuine Leather! Reviving Coach, Inc.'s Reputation
(2022) BUSN35 20221Department of Business Administration
- Abstract
- The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education. This case is written by the respective authors and focuses on Coach, Inc., a New York based leather company in the fashion industry.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9078020
- author
- Jayakanth, Chandhni LU ; Kuruzovic Subo, Anesa LU ; Tameu, Louelle LU and Tanveer, Nida LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20221
- year
- 2022
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Brand Reputation, Trading Down, Leather Industry, Fashion Industry, Brand Image Management
- language
- English
- id
- 9078020
- date added to LUP
- 2022-04-04 10:05:13
- date last changed
- 2022-04-04 10:05:13
@misc{9078020, abstract = {{The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education. This case is written by the respective authors and focuses on Coach, Inc., a New York based leather company in the fashion industry.}}, author = {{Jayakanth, Chandhni and Kuruzovic Subo, Anesa and Tameu, Louelle and Tanveer, Nida}}, language = {{eng}}, note = {{Student Paper}}, title = {{50% off Genuine Leather! Reviving Coach, Inc.'s Reputation}}, year = {{2022}}, }