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50% off Genuine Leather! Reviving Coach, Inc.'s Reputation

Jayakanth, Chandhni LU ; Kuruzovic Subo, Anesa LU ; Tameu, Louelle LU and Tanveer, Nida LU (2022) BUSN35 20221
Department of Business Administration
Abstract
The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education. This case is written by the respective authors and focuses on Coach, Inc., a New York based leather company in the fashion industry.
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author
Jayakanth, Chandhni LU ; Kuruzovic Subo, Anesa LU ; Tameu, Louelle LU and Tanveer, Nida LU
supervisor
organization
course
BUSN35 20221
year
type
H1 - Master's Degree (One Year)
subject
keywords
Brand Reputation, Trading Down, Leather Industry, Fashion Industry, Brand Image Management
language
English
id
9078020
date added to LUP
2022-04-04 10:05:13
date last changed
2022-04-04 10:05:13
@misc{9078020,
  abstract     = {{The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education. This case is written by the respective authors and focuses on Coach, Inc., a New York based leather company in the fashion industry.}},
  author       = {{Jayakanth, Chandhni and Kuruzovic Subo, Anesa and Tameu, Louelle and Tanveer, Nida}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{50% off Genuine Leather! Reviving Coach, Inc.'s Reputation}},
  year         = {{2022}},
}