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- 2023
-
Mark
Damned if you do, damned if you don't.
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration- Master (One yr)
-
Mark
Victoria's Secret: The Way Back?
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration- Misc.
- 2022
-
Mark
How fragrance brands can create a memorable and positive brand experience online
- Misc.
-
Mark
50% off Genuine Leather! Reviving Coach, Inc.'s Reputation
- Master (One yr)
- 2021
-
Mark
From Champagne showers to the back of the grid: A case study of Williams Racing
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Master (One yr)
-
Mark
Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications
- Misc.
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Mark
The Good, The Bad and the Socially Responsible: Managing a Brand Reputation Crisis After being Cancelled
(2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212
Department of Business Administration- Misc.
- 2020
-
Mark
Positioning the French Goddess, The Citroën DS case
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration- Misc.
-
Mark
The Power of Reputation: A qualitative study on the impact of influencers’ perceived reputation towards makeup brands
- Master (One yr)
-
Mark
Restaurant industry's response to Covid-19
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)