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2020
Mark Positioning the French Goddess, The Citroën DS case
Bruin, Wouter ^LU ; Sanberg, Viktor and Pataki, Alexander (2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration
- Misc.
Mark Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
Bruin, Wouter ^LU and Sandberg, Viktor ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)