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Zooming in on the future

Einarsdóttir, Iris LU ; Gunnarsdóttir, Sandra Marín LU and Kjellberg, Filippa LU (2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration
Abstract (Swedish)
It is March 2020 and the world is just getting familiar with the words Coronavirus, pandemic, social distancing and quarantine. Another word and activity the world is getting familiar with is “Zooming”, or more formally known as having a Zoom meeting, which is becoming a part of millions of people's daily lives. Zoom is now acting as a platform for the new types of social interactions, meetings and education. In December 2019 the platform had ten million daily users and just seven months later this number was 300 million. This exponential growth has put Zoom in the spotlight and the company has faced multiple setbacks regarding security throughout the COVID-19 pandemic.

Flash forward to February 2022, the world is slowly opening back... (More)
It is March 2020 and the world is just getting familiar with the words Coronavirus, pandemic, social distancing and quarantine. Another word and activity the world is getting familiar with is “Zooming”, or more formally known as having a Zoom meeting, which is becoming a part of millions of people's daily lives. Zoom is now acting as a platform for the new types of social interactions, meetings and education. In December 2019 the platform had ten million daily users and just seven months later this number was 300 million. This exponential growth has put Zoom in the spotlight and the company has faced multiple setbacks regarding security throughout the COVID-19 pandemic.

Flash forward to February 2022, the world is slowly opening back up and people are going back to their jobs, schools and the life that we used to know and the role of Zoom might not be as obvious. (Less)
Please use this url to cite or link to this publication:
author
Einarsdóttir, Iris LU ; Gunnarsdóttir, Sandra Marín LU and Kjellberg, Filippa LU
supervisor
organization
course
BUSN35 20221
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
Covid-19, Zoom, Digital Communication, Technology and Brand Identity
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9078140
date added to LUP
2022-04-06 09:25:27
date last changed
2022-04-06 09:25:27
@misc{9078140,
  abstract     = {{It is March 2020 and the world is just getting familiar with the words Coronavirus, pandemic, social distancing and quarantine. Another word and activity the world is getting familiar with is “Zooming”, or more formally known as having a Zoom meeting, which is becoming a part of millions of people's daily lives. Zoom is now acting as a platform for the new types of social interactions, meetings and education. In December 2019 the platform had ten million daily users and just seven months later this number was 300 million. This exponential growth has put Zoom in the spotlight and the company has faced multiple setbacks regarding security throughout the COVID-19 pandemic. 

Flash forward to February 2022, the world is slowly opening back up and people are going back to their jobs, schools and the life that we used to know and the role of Zoom might not be as obvious.}},
  author       = {{Einarsdóttir, Iris and Gunnarsdóttir, Sandra Marín and Kjellberg, Filippa}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Zooming in on the future}},
  year         = {{2022}},
}