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IS MICROSOFT TOO HIGH UP IN THE CLOUD(S)?

Nordlander, Amanda LU ; Persson, Emelie LU and Svensson, Linnea LU (2022) In In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration
Abstract
On the 18th of January 2022, Microsoft presented big news for one certain industry. They were about to make an acquisition, bigger than any previous ones, that would help them compete against other brands in the battle of the upcoming metaverse. The question is whether Microsoft is biting off more than one can chew or if they are actually making an investment that can support their future growth. However, an acquisition is not done without difficulties, which is the main focus for this specific case.
Please use this url to cite or link to this publication:
author
Nordlander, Amanda LU ; Persson, Emelie LU and Svensson, Linnea LU
supervisor
organization
course
BUSN35 20221
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
In LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9078141
date added to LUP
2022-04-06 09:26:15
date last changed
2022-04-06 09:26:15
@misc{9078141,
  abstract     = {{On the 18th of January 2022, Microsoft presented big news for one certain industry. They were about to make an acquisition, bigger than any previous ones, that would help them compete against other brands in the battle of the upcoming metaverse. The question is whether Microsoft is biting off more than one can chew or if they are actually making an investment that can support their future growth. However, an acquisition is not done without difficulties, which is the main focus for this specific case.}},
  author       = {{Nordlander, Amanda and Persson, Emelie and Svensson, Linnea}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{In LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{IS MICROSOFT TOO HIGH UP IN THE CLOUD(S)?}},
  year         = {{2022}},
}