Taking the Pole Position - Towards a Holistic Positioning Approach
(2022) BUSN39 20221Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9096600
- author
- Vidziunas, Dominykas LU and Van Dijkman, Sebastian LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN39 20221
- year
- 2022
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Positioning, holistic positioning, strategic orientations
- language
- English
- id
- 9096600
- date added to LUP
- 2022-08-01 09:07:53
- date last changed
- 2022-08-01 09:07:53
@misc{9096600,
author = {{Vidziunas, Dominykas and Van Dijkman, Sebastian}},
language = {{eng}},
note = {{Student Paper}},
title = {{Taking the Pole Position - Towards a Holistic Positioning Approach}},
year = {{2022}},
}