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"Hur influencer påverkar konsumentens köpprocess" - En studie om hur influencer påverkar konsumenter vid köpbeslutet på instagram

Turab, Ahmad Cina LU and Zahroon, Madlol LU (2023) FEKH29 20222
Department of Business Administration
Abstract
Digitization, social media and e-commerce are three powerful components that
have changed our lives. Influencer marketing has become a key strategy for companies
seeking to reach new consumers. Influencers have proven that they can have a big impact on
buying behavior and companies' marketing. The purpose of this survey is to gain a deeper
understanding of how the generation Y consumer buying process is influenced by influencers.
As well as how influencer marketing on Instagram affects the buying process. To achieve the
purpose of this investigation, the following research question was answered: How fast fashion
consumers (Gen Y) are influenced by influencers' buying process on Instagram
Please use this url to cite or link to this publication:
author
Turab, Ahmad Cina LU and Zahroon, Madlol LU
supervisor
organization
course
FEKH29 20222
year
type
M2 - Bachelor Degree
subject
keywords
Marketing. influencer marketing. Gen Y, Social media, Digitalisering.
language
Swedish
id
9109626
date added to LUP
2023-02-27 10:41:06
date last changed
2023-02-27 10:41:06
@misc{9109626,
  abstract     = {{Digitization, social media and e-commerce are three powerful components that
have changed our lives. Influencer marketing has become a key strategy for companies
seeking to reach new consumers. Influencers have proven that they can have a big impact on
buying behavior and companies' marketing. The purpose of this survey is to gain a deeper
understanding of how the generation Y consumer buying process is influenced by influencers.
As well as how influencer marketing on Instagram affects the buying process. To achieve the
purpose of this investigation, the following research question was answered: How fast fashion
consumers (Gen Y) are influenced by influencers' buying process on Instagram}},
  author       = {{Turab, Ahmad Cina and Zahroon, Madlol}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{"Hur influencer påverkar konsumentens köpprocess" - En studie om hur influencer påverkar konsumenter vid köpbeslutet på instagram}},
  year         = {{2023}},
}