Stella Artois - Brewing a better reputation
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231Department of Business Administration
- Abstract
- Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife-
Beater’ Booze.” In the article, John Hardy, judge at Brighton’s Crown Court, says the following: “there are keywords which recur all too frequently in cases involving young men and alcohol. They are ‘Stella’ and ‘binge drinking’.” You know that Stella, one of InBev’s crown jewels, has faced declining sales in the UK ever since 2003. This article is just the latest example of how Stella has become associated with negative connotations and you fear that this could cause irreparable damage to the brand.
You decide to take action and set up a meeting with the management to... (More) - Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife-
Beater’ Booze.” In the article, John Hardy, judge at Brighton’s Crown Court, says the following: “there are keywords which recur all too frequently in cases involving young men and alcohol. They are ‘Stella’ and ‘binge drinking’.” You know that Stella, one of InBev’s crown jewels, has faced declining sales in the UK ever since 2003. This article is just the latest example of how Stella has become associated with negative connotations and you fear that this could cause irreparable damage to the brand.
You decide to take action and set up a meeting with the management to discuss your perspective and approach to Stella’s increasingly negative reputation. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9111670
- author
- Abrahamsson, Helena LU ; Dewever, Bruno LU and Vork, Denise LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20231
- year
- 2023
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Reputation Management, Issue Management, Corporate Communication, Public Relations, Crisis Management
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- report number
- 8
- language
- English
- id
- 9111670
- date added to LUP
- 2023-03-13 17:58:43
- date last changed
- 2023-03-13 17:58:43
@misc{9111670, abstract = {{Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife- Beater’ Booze.” In the article, John Hardy, judge at Brighton’s Crown Court, says the following: “there are keywords which recur all too frequently in cases involving young men and alcohol. They are ‘Stella’ and ‘binge drinking’.” You know that Stella, one of InBev’s crown jewels, has faced declining sales in the UK ever since 2003. This article is just the latest example of how Stella has become associated with negative connotations and you fear that this could cause irreparable damage to the brand. You decide to take action and set up a meeting with the management to discuss your perspective and approach to Stella’s increasingly negative reputation.}}, author = {{Abrahamsson, Helena and Dewever, Bruno and Vork, Denise}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{Stella Artois - Brewing a better reputation}}, year = {{2023}}, }