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Working Towards a Sustainable Future: How Employee Identification with Sustainability leads to Employer Branding Challenges

Jaeger, Mona LU and Por, Christian Alexander LU (2023) BUSN49 20231
Department of Business Administration
Abstract
The purpose of this study is to contribute to the understanding of the interconnectedness of organisational identification and employer branding when strong employee identification with corporate social responsibility is prevalent. It is based on a single case study at a Swedish manufacturing company. An abductive research approach allowed us to mutually examine the empirical field and the theory in relation to each other. Ten semi-structured interviews were conducted following a purely qualitative research approach grounded in interpretivism. Our research contributes to the limited literature on the relationship between corporate social responsibility, organisational identification, and employer branding. By offering empirical evidence,... (More)
The purpose of this study is to contribute to the understanding of the interconnectedness of organisational identification and employer branding when strong employee identification with corporate social responsibility is prevalent. It is based on a single case study at a Swedish manufacturing company. An abductive research approach allowed us to mutually examine the empirical field and the theory in relation to each other. Ten semi-structured interviews were conducted following a purely qualitative research approach grounded in interpretivism. Our research contributes to the limited literature on the relationship between corporate social responsibility, organisational identification, and employer branding. By offering empirical evidence, we substantiate the importance of their interconnectedness and enhance the theoretical understanding by establishing an interdisciplinary framework. (Less)
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author
Jaeger, Mona LU and Por, Christian Alexander LU
supervisor
organization
course
BUSN49 20231
year
type
H1 - Master's Degree (One Year)
subject
keywords
Organisational Identification, Corporate Social Responsibility, Employer Branding, Employee Branding, Sustainability, Identity, Organisational Control
language
English
id
9116985
date added to LUP
2023-06-20 12:05:33
date last changed
2023-06-20 12:05:33
@misc{9116985,
  abstract     = {{The purpose of this study is to contribute to the understanding of the interconnectedness of organisational identification and employer branding when strong employee identification with corporate social responsibility is prevalent. It is based on a single case study at a Swedish manufacturing company. An abductive research approach allowed us to mutually examine the empirical field and the theory in relation to each other. Ten semi-structured interviews were conducted following a purely qualitative research approach grounded in interpretivism. Our research contributes to the limited literature on the relationship between corporate social responsibility, organisational identification, and employer branding. By offering empirical evidence, we substantiate the importance of their interconnectedness and enhance the theoretical understanding by establishing an interdisciplinary framework.}},
  author       = {{Jaeger, Mona and Por, Christian Alexander}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Working Towards a Sustainable Future: How Employee Identification with Sustainability leads to Employer Branding Challenges}},
  year         = {{2023}},
}