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Let's get certified ? A qualitative case study on an organizational culture certification and employer branding

Nonkes, Jourike LU and Ekenberg, Freja Fabricius LU (2023) BUSN49 20231
Department of Business Administration
Abstract
Purpose: The purpose of this study is to examine the meaning of an organizational
culture certification. We are intending to create a deeper insight into the
certification process, its outcomes and benefits in order to get an understanding
of how the concept can be interpreted in a scientific manner. We further aim to
challenge the current perspective of organizational culture certifications as a
means of employer branding. In exploring its relation to employer branding,
we are specifically interested in determining whether an organizational culture
certification can be used as a tool for ‘culture washing’.
Methodology: This research is a study of qualitative character that followed an interpretative and abductive research... (More)
Purpose: The purpose of this study is to examine the meaning of an organizational
culture certification. We are intending to create a deeper insight into the
certification process, its outcomes and benefits in order to get an understanding
of how the concept can be interpreted in a scientific manner. We further aim to
challenge the current perspective of organizational culture certifications as a
means of employer branding. In exploring its relation to employer branding,
we are specifically interested in determining whether an organizational culture
certification can be used as a tool for ‘culture washing’.
Methodology: This research is a study of qualitative character that followed an interpretative and abductive research approach. The empirical data consists of a document study and twelve semi-structured interviews with employees and clients of the case organization.
Theoretical perspective: Although there is limited research available specifically regarding the meaning of an organizational culture certification, the study relies on the theory of organizational culture and employer branding, with a particular emphasis on Backhaus and Tikoo's (2004) branding process. Additionally, the literature on other organizational certifications, such as environmental certifications, is utilized.
Contribution: Our study’s results go in a different direction than previous literature on organizational culture certification and its functionality as a means of employer branding. We thus contribute to the research field of branding organizational culture by adding a new dimension that allows for employer branding efforts to be viewed as a means of ‘culture washing’. (Less)
Please use this url to cite or link to this publication:
author
Nonkes, Jourike LU and Ekenberg, Freja Fabricius LU
supervisor
organization
course
BUSN49 20231
year
type
H1 - Master's Degree (One Year)
subject
keywords
organizational culture, organizational culture certification, surveys, employer branding, culture washing, organizational ranking
language
English
id
9125360
date added to LUP
2023-06-20 12:08:02
date last changed
2023-08-01 03:41:35
@misc{9125360,
  abstract     = {{Purpose: The purpose of this study is to examine the meaning of an organizational 
culture certification. We are intending to create a deeper insight into the 
certification process, its outcomes and benefits in order to get an understanding 
of how the concept can be interpreted in a scientific manner. We further aim to 
challenge the current perspective of organizational culture certifications as a 
means of employer branding. In exploring its relation to employer branding, 
we are specifically interested in determining whether an organizational culture 
certification can be used as a tool for ‘culture washing’.
Methodology: This research is a study of qualitative character that followed an interpretative and abductive research approach. The empirical data consists of a document study and twelve semi-structured interviews with employees and clients of the case organization.
Theoretical perspective: Although there is limited research available specifically regarding the meaning of an organizational culture certification, the study relies on the theory of organizational culture and employer branding, with a particular emphasis on Backhaus and Tikoo's (2004) branding process. Additionally, the literature on other organizational certifications, such as environmental certifications, is utilized.
Contribution: Our study’s results go in a different direction than previous literature on organizational culture certification and its functionality as a means of employer branding. We thus contribute to the research field of branding organizational culture by adding a new dimension that allows for employer branding efforts to be viewed as a means of ‘culture washing’.}},
  author       = {{Nonkes, Jourike and Ekenberg, Freja Fabricius}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Let's get certified ? A qualitative case study on an organizational culture certification and employer branding}},
  year         = {{2023}},
}