Let's get certified ? A qualitative case study on an organizational culture certification and employer branding
(2023) BUSN49 20231Department of Business Administration
- Abstract
- Purpose: The purpose of this study is to examine the meaning of an organizational
culture certification. We are intending to create a deeper insight into the
certification process, its outcomes and benefits in order to get an understanding
of how the concept can be interpreted in a scientific manner. We further aim to
challenge the current perspective of organizational culture certifications as a
means of employer branding. In exploring its relation to employer branding,
we are specifically interested in determining whether an organizational culture
certification can be used as a tool for ‘culture washing’.
Methodology: This research is a study of qualitative character that followed an interpretative and abductive research... (More) - Purpose: The purpose of this study is to examine the meaning of an organizational
culture certification. We are intending to create a deeper insight into the
certification process, its outcomes and benefits in order to get an understanding
of how the concept can be interpreted in a scientific manner. We further aim to
challenge the current perspective of organizational culture certifications as a
means of employer branding. In exploring its relation to employer branding,
we are specifically interested in determining whether an organizational culture
certification can be used as a tool for ‘culture washing’.
Methodology: This research is a study of qualitative character that followed an interpretative and abductive research approach. The empirical data consists of a document study and twelve semi-structured interviews with employees and clients of the case organization.
Theoretical perspective: Although there is limited research available specifically regarding the meaning of an organizational culture certification, the study relies on the theory of organizational culture and employer branding, with a particular emphasis on Backhaus and Tikoo's (2004) branding process. Additionally, the literature on other organizational certifications, such as environmental certifications, is utilized.
Contribution: Our study’s results go in a different direction than previous literature on organizational culture certification and its functionality as a means of employer branding. We thus contribute to the research field of branding organizational culture by adding a new dimension that allows for employer branding efforts to be viewed as a means of ‘culture washing’. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9125360
- author
- Nonkes, Jourike LU and Ekenberg, Freja Fabricius LU
- supervisor
- organization
- course
- BUSN49 20231
- year
- 2023
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- organizational culture, organizational culture certification, surveys, employer branding, culture washing, organizational ranking
- language
- English
- id
- 9125360
- date added to LUP
- 2023-06-20 12:08:02
- date last changed
- 2023-08-01 03:41:35
@misc{9125360, abstract = {{Purpose: The purpose of this study is to examine the meaning of an organizational culture certification. We are intending to create a deeper insight into the certification process, its outcomes and benefits in order to get an understanding of how the concept can be interpreted in a scientific manner. We further aim to challenge the current perspective of organizational culture certifications as a means of employer branding. In exploring its relation to employer branding, we are specifically interested in determining whether an organizational culture certification can be used as a tool for ‘culture washing’. Methodology: This research is a study of qualitative character that followed an interpretative and abductive research approach. The empirical data consists of a document study and twelve semi-structured interviews with employees and clients of the case organization. Theoretical perspective: Although there is limited research available specifically regarding the meaning of an organizational culture certification, the study relies on the theory of organizational culture and employer branding, with a particular emphasis on Backhaus and Tikoo's (2004) branding process. Additionally, the literature on other organizational certifications, such as environmental certifications, is utilized. Contribution: Our study’s results go in a different direction than previous literature on organizational culture certification and its functionality as a means of employer branding. We thus contribute to the research field of branding organizational culture by adding a new dimension that allows for employer branding efforts to be viewed as a means of ‘culture washing’.}}, author = {{Nonkes, Jourike and Ekenberg, Freja Fabricius}}, language = {{eng}}, note = {{Student Paper}}, title = {{Let's get certified ? A qualitative case study on an organizational culture certification and employer branding}}, year = {{2023}}, }