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The Influence of Perceived Corporate Social Responsibility on Green Purchase Intention: A Mediated and Moderated Analysis

Kavlashvili, Mariam LU and Haserra, Rabiyatul Adawiyah LU (2023) BUSN39 20231
Department of Business Administration
Abstract
This study aims to quantitatively examine the influence of perceived environmental corporate social responsibility on green purchase intentions by using mediating and moderating variables of consumer-company identification and greenwashing perception.
Please use this url to cite or link to this publication:
author
Kavlashvili, Mariam LU and Haserra, Rabiyatul Adawiyah LU
supervisor
organization
course
BUSN39 20231
year
type
H1 - Master's Degree (One Year)
subject
keywords
Environmental Corporate Social Responsibility, Green Purchase Intention, Consumer-Company Identification, Greenwashing.
language
English
id
9127956
date added to LUP
2023-06-29 09:06:47
date last changed
2023-06-29 09:06:47
@misc{9127956,
  abstract     = {{This study aims to quantitatively examine the influence of perceived environmental corporate social responsibility on green purchase intentions by using mediating and moderating variables of consumer-company identification and greenwashing perception.}},
  author       = {{Kavlashvili, Mariam and Haserra, Rabiyatul Adawiyah}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Influence of Perceived Corporate Social Responsibility on Green Purchase Intention: A Mediated and Moderated Analysis}},
  year         = {{2023}},
}