The Influence of Perceived Corporate Social Responsibility on Green Purchase Intention: A Mediated and Moderated Analysis
(2023) BUSN39 20231Department of Business Administration
- Abstract
- This study aims to quantitatively examine the influence of perceived environmental corporate social responsibility on green purchase intentions by using mediating and moderating variables of consumer-company identification and greenwashing perception.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9127956
- author
- Kavlashvili, Mariam LU and Haserra, Rabiyatul Adawiyah LU
- supervisor
- organization
- course
- BUSN39 20231
- year
- 2023
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Environmental Corporate Social Responsibility, Green Purchase Intention, Consumer-Company Identification, Greenwashing.
- language
- English
- id
- 9127956
- date added to LUP
- 2023-06-29 09:06:47
- date last changed
- 2023-06-29 09:06:47
@misc{9127956, abstract = {{This study aims to quantitatively examine the influence of perceived environmental corporate social responsibility on green purchase intentions by using mediating and moderating variables of consumer-company identification and greenwashing perception.}}, author = {{Kavlashvili, Mariam and Haserra, Rabiyatul Adawiyah}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Influence of Perceived Corporate Social Responsibility on Green Purchase Intention: A Mediated and Moderated Analysis}}, year = {{2023}}, }