When a Strong Brand Identity Isn’t Enough - A comparative study of Abercrombie & Fitch’s and Victoria Secret’s rebranding strategies
(2023) BUSN21 20232Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9141096
- author
- Persson, Ellen LU ; Stenkil, Emma LU and Ohlson, Petra LU
- supervisor
- organization
- course
- BUSN21 20232
- year
- 2023
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- language
- English
- id
- 9141096
- date added to LUP
- 2024-03-11 15:57:43
- date last changed
- 2024-03-11 15:57:43
@misc{9141096,
author = {{Persson, Ellen and Stenkil, Emma and Ohlson, Petra}},
language = {{eng}},
note = {{Student Paper}},
title = {{When a Strong Brand Identity Isn’t Enough - A comparative study of Abercrombie & Fitch’s and Victoria Secret’s rebranding strategies}},
year = {{2023}},
}