The Race to Success: Navigating the Roadblocks to Formula E's Popularity
(2023) BUSN21 20232Department of Business Administration
- Abstract
- Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E.
Design/Methodology/Approach: This paper employs a qualitative approach through multiple case studies on Formula 1 and Formula E. Additionally, parallels from the popularity contrast between American football vs. flag football are drawn to identify commonalities with the success disparities between Formula 1 and Formula E.
Findings: The paper identifies that Formula 1 has a rich history that contributes to its strong brand identity and has large media exposure while... (More) - Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E.
Design/Methodology/Approach: This paper employs a qualitative approach through multiple case studies on Formula 1 and Formula E. Additionally, parallels from the popularity contrast between American football vs. flag football are drawn to identify commonalities with the success disparities between Formula 1 and Formula E.
Findings: The paper identifies that Formula 1 has a rich history that contributes to its strong brand identity and has large media exposure while Formula E is still in the process of establishing itself. Attributes such as noise, speed and an overall sensory experience contribute to Formula 1’s appeal that Formula E seems to be lacking.
Theoretical implications: The paper delves into the underlying mechanisms to shine a light on consumer behavior, brand heritage and brand loyalty. It paper also explores a deeper understanding of the cultural, technological and emotional shifts in the dynamic evolution of motorsports.
Practical implications: This paper offers practical implications for Formula E, as they are seeking to leverage sustainability as a cornerstone of their brand messaging. The managerial insights derived from this paper will essentially facilitate a deeper understanding of the strategies and approaches that can be adopted when comparing a shift in an industry where one area of the business has focused on sustainable operations.
Originality/value: The originality of the paper lies in its unique comparative analysis of Formula 1 and Formula E and offers an understanding of the commonalities and differences behind the sports’ popularity, sustainability and fan engagement.
Type of paper: Research paper (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9141312
- author
- Aharon, Rebecca LU ; van der Horst, Fu Jill Dakota LU and Berge, Guillaume LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN21 20232
- year
- 2023
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Keywords: Brand loyalty, Corporate Brand Identity, Sustainable Messaging, Media Influence
- language
- English
- id
- 9141312
- date added to LUP
- 2024-03-11 15:46:27
- date last changed
- 2024-03-11 15:46:27
@misc{9141312,
abstract = {{Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E.
Design/Methodology/Approach: This paper employs a qualitative approach through multiple case studies on Formula 1 and Formula E. Additionally, parallels from the popularity contrast between American football vs. flag football are drawn to identify commonalities with the success disparities between Formula 1 and Formula E.
Findings: The paper identifies that Formula 1 has a rich history that contributes to its strong brand identity and has large media exposure while Formula E is still in the process of establishing itself. Attributes such as noise, speed and an overall sensory experience contribute to Formula 1’s appeal that Formula E seems to be lacking.
Theoretical implications: The paper delves into the underlying mechanisms to shine a light on consumer behavior, brand heritage and brand loyalty. It paper also explores a deeper understanding of the cultural, technological and emotional shifts in the dynamic evolution of motorsports.
Practical implications: This paper offers practical implications for Formula E, as they are seeking to leverage sustainability as a cornerstone of their brand messaging. The managerial insights derived from this paper will essentially facilitate a deeper understanding of the strategies and approaches that can be adopted when comparing a shift in an industry where one area of the business has focused on sustainable operations.
Originality/value: The originality of the paper lies in its unique comparative analysis of Formula 1 and Formula E and offers an understanding of the commonalities and differences behind the sports’ popularity, sustainability and fan engagement.
Type of paper: Research paper}},
author = {{Aharon, Rebecca and van der Horst, Fu Jill Dakota and Berge, Guillaume}},
language = {{eng}},
note = {{Student Paper}},
title = {{The Race to Success: Navigating the Roadblocks to Formula E's Popularity}},
year = {{2023}},
}