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Cold War In The Ice Cream Industry

Hayyu, Geny Pitaloka LU ; Radilovic, Lina LU and Erdelyi, Lilla Virag LU (2024) BUSN35 20241
Department of Business Administration
Abstract (Swedish)
Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. The clock is ticking and Unilever's management needs to make a decision quickly if they want to recover their position.
Please use this url to cite or link to this publication:
author
Hayyu, Geny Pitaloka LU ; Radilovic, Lina LU and Erdelyi, Lilla Virag LU
supervisor
organization
course
BUSN35 20241
year
type
H1 - Master's Degree (One Year)
subject
keywords
Fighter Brand, Challenger Brand, Emerging Market, Corporate Brand Structure, Brand Competition
language
English
id
9150207
date added to LUP
2024-03-25 16:39:48
date last changed
2024-03-25 16:39:48
@misc{9150207,
  abstract     = {{Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. The clock is ticking and Unilever's management needs to make a decision quickly if they want to recover their position.}},
  author       = {{Hayyu, Geny Pitaloka and Radilovic, Lina and Erdelyi, Lilla Virag}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Cold War In The Ice Cream Industry}},
  year         = {{2024}},
}