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The Durability Paradox: LEGO’s Billion-Brick Dilemma

Tran, Uyen Hong Phuong LU and Nguyen, Thi Quynh Nhu LU (2026) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20261
Department of Business Administration
Please use this url to cite or link to this publication:
author
Tran, Uyen Hong Phuong LU and Nguyen, Thi Quynh Nhu LU
supervisor
organization
course
BUSN35 20261
year
type
H1 - Master's Degree (One Year)
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9224077
date added to LUP
2026-03-24 10:59:22
date last changed
2026-03-24 10:59:22
@misc{9224077,
  author       = {{Tran, Uyen Hong Phuong and Nguyen, Thi Quynh Nhu}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{The Durability Paradox: LEGO’s Billion-Brick Dilemma}},
  year         = {{2026}},
}