The Good Samaritan and/or Strategic Actor? Assessing the motivations of BEL20 companies to engage in philanthropic giving
(2026) MIDM19 20261Department of Human Geography
LUMID International Master programme in applied International Development and Management
- Abstract
- Public funding budgets for international development are sinking and the need for other types of funding such as corporate philanthropy are therefore rising. This study examines the motivations of Belgian BEL20 companies to engage in corporate philanthropy for national and international development. Using a combination of quantitative thematic content analysis on CSR documents and follow-up interviews with people at the companies, the study assesses the motivations through the legitimacy theory and strategic philanthropy. Results show that companies are largely motivated by the arguments of the legitimacy theory and strategic philanthropy, however overlapping and non-exclusive. Namely, the companies are motivated to engage in philanthropy... (More)
- Public funding budgets for international development are sinking and the need for other types of funding such as corporate philanthropy are therefore rising. This study examines the motivations of Belgian BEL20 companies to engage in corporate philanthropy for national and international development. Using a combination of quantitative thematic content analysis on CSR documents and follow-up interviews with people at the companies, the study assesses the motivations through the legitimacy theory and strategic philanthropy. Results show that companies are largely motivated by the arguments of the legitimacy theory and strategic philanthropy, however overlapping and non-exclusive. Namely, the companies are motivated to engage in philanthropy to legitimize themselves towards the general public, while at the same time aiming to strategically use their philanthropy to increase competitiveness and benefit from it themselves. Hence, these findings highlight that the motivations of Belgian BEL20 companies are more complex and intertwined than previous research suggested. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/student-papers/record/9226086
- author
- Degrave, Kato LU
- supervisor
-
- Moira Nelson LU
- organization
- course
- MIDM19 20261
- year
- 2026
- type
- H2 - Master's Degree (Two Years)
- subject
- language
- English
- id
- 9226086
- date added to LUP
- 2026-06-30 15:17:34
- date last changed
- 2026-06-30 15:17:34
@misc{9226086,
abstract = {{Public funding budgets for international development are sinking and the need for other types of funding such as corporate philanthropy are therefore rising. This study examines the motivations of Belgian BEL20 companies to engage in corporate philanthropy for national and international development. Using a combination of quantitative thematic content analysis on CSR documents and follow-up interviews with people at the companies, the study assesses the motivations through the legitimacy theory and strategic philanthropy. Results show that companies are largely motivated by the arguments of the legitimacy theory and strategic philanthropy, however overlapping and non-exclusive. Namely, the companies are motivated to engage in philanthropy to legitimize themselves towards the general public, while at the same time aiming to strategically use their philanthropy to increase competitiveness and benefit from it themselves. Hence, these findings highlight that the motivations of Belgian BEL20 companies are more complex and intertwined than previous research suggested.}},
author = {{Degrave, Kato}},
language = {{eng}},
note = {{Student Paper}},
title = {{The Good Samaritan and/or Strategic Actor? Assessing the motivations of BEL20 companies to engage in philanthropic giving}},
year = {{2026}},
}