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- 2020
-
Mark
Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
(
- Master (One yr)
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Mark
Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim
(
- Master (One yr)
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Mark
Eco-labels: A Tool to Enhance Sustainable Consumption - A quantitative study about how consumers knowledge and trust in eco-labels can affect purchase intention
(
- Master (One yr)
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Mark
The Role of Consumer’s Self-Identity on Pro-Environmental Behavioral- and Loyalty Intentions
(
- Master (One yr)
-
Mark
Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.
(
- Master (One yr)
-
Mark
The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?
(
- Master (One yr)
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Mark
Destination branding through local food products: The case of Südtirol / Alto Adige
(
- Master (One yr)
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Mark
Clash of beliefs: 'I want to be green but what about the Christmas tree?'
(
- Master (One yr)
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Mark
The high involvement customer journey: A study on customer motivations for touchpoint choice
(
- Master (One yr)
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Mark
Brand Activism - the Battle Between Authenticity and Consumer Scepticism
(
- Master (One yr)