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2024
Mark Global Brands, Local Impact – How Culturally Adapted Marketing Affects Consumer Behavior in terms of Social Media Engagement and Purchasing Intentions: A Swedish Perspective
Odd, Elsa ^LU ; Tserenbat, Undral ^LU and Jablonska, Oliwia Krystyna ^LU (2024) IBUH19 20241
Department of Business Administration
- Bach. Degree
Mark Why Longevity Wins - The Dove Blueprint for Long-Term Marketing Success
Tserenbat, Undral ^LU ; Lee Alm, Daniel ^LU and Kusche, Fiona ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.