Publications | LUP Student Papers

1 – 2 of 2

show: 10
|
sort: year (new to old)

News feed Embed this list Save this search Mark all Export

Cancel

Embed this list

copy and paste the html snippet below into your own page:

<iframe src="https://lup.lub.lu.se/student-papers/search/publication?embed=1&q=author+exact+yi3260xi-s&amp;hide_pagination=1&amp;hide_info=1&amp;hide_options=1"
  width="100%"
  height="400"
  allowtransparency="true"
  frameborder="0">
</iframe>

2022
Mark Bigger is not always better - The Evergreen communication crisis
Tran, Thi Hong Anh ^LU ; Xie, Yimei ^LU and Liu, Chia-Yin ^LU (2022) BUSN35 20221
Department of Business Administration
- Master (One yr)
Mark Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership
Tameu, Louelle ^LU and Xie, Yimei ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)