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- 2019
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Mark
Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding
(
- Master (One yr)
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Mark
Hedonic Motives: Influencing players’ impulse buying purchases of virtual goods
(
- Master (One yr)
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Mark
Trendy or Sustainable? Communication Strategies for Collaborative Consumption in the German Fashion Industry
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- Master (One yr)
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Mark
Make a Fashion Statement with Transparency: An experimental study on the antecedents of consumers’ perceptions of brand transparency
(
- Master (One yr)
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Mark
Product attributes that facilitate disruption survival in declining markets: What we can learn from the disruption veteran vinyl
(
- Master (One yr)
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Mark
Brands as Politicians - How Consumers Morally Judge Advocacy Advertising
(
- Master (One yr)
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Mark
HELLO FROM THE OTHER SIDE!
(
- Master (One yr)
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Mark
The importance of creating a credible brand in the new digital world of social media influencer marketing
(
- Master (One yr)
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Mark
DOES ENVIRONMENTAL SUSTAINABILITY SELL? INVESTIGATING FACTORS FOR THE PURCHASE DECISION OF CRAFT BEER
(
- Master (One yr)
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Mark
Examining the Fans’ Perception of Sponsorship Fit in eSports
(
- Master (One yr)