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- 2019
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Mark
Attitudes, preferences, and expectations - A study investigating middle-aged consumers in the pre-purchase stage of the customer experience journey
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- Master (One yr)
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Mark
Consumer Perception of Brand Image: Country of Origin and Country of Ownership in Electric Vehicle Brands
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- Master (One yr)
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Mark
The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb
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- Master (One yr)
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Mark
Convenient Consumption in a Platform Economy: A Qualitative Study on Service Convenience and Community Platforms
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- Master (One yr)
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Mark
Branding in Public Transportation: Campfires and Beyond
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- Master (One yr)
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Mark
Brand Dynamics
(
- Master (One yr)
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Mark
Brand Activism in Traditional Company’s Marketing Communication and its Influence on Brand Reputation
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- Master (One yr)
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Mark
Activating A Brands Track Record Using Retro Branding
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- Master (One yr)
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Mark
A Logo is Worth a Thousand Words – A Study of Heritage Brands through Logo Redesign
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- Master (One yr)
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Mark
Green is the New Normal - An exploratory study of how slow fashion companies encourage normalization of sustainability initiatives in the retail store
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- Master (One yr)