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- 2019
-
Mark
Make a Fashion Statement with Transparency: An experimental study on the antecedents of consumers’ perceptions of brand transparency
(
- Master (One yr)
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Mark
Product attributes that facilitate disruption survival in declining markets: What we can learn from the disruption veteran vinyl
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- Master (One yr)
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Mark
Brands as Politicians - How Consumers Morally Judge Advocacy Advertising
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- Master (One yr)
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Mark
HELLO FROM THE OTHER SIDE!
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- Master (One yr)
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Mark
DOES ENVIRONMENTAL SUSTAINABILITY SELL? INVESTIGATING FACTORS FOR THE PURCHASE DECISION OF CRAFT BEER
(
- Master (One yr)
-
Mark
Examining the Fans’ Perception of Sponsorship Fit in eSports
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- Master (One yr)
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Mark
Attitudes, preferences, and expectations - A study investigating middle-aged consumers in the pre-purchase stage of the customer experience journey
(
- Master (One yr)
-
Mark
Consumer Perception of Brand Image: Country of Origin and Country of Ownership in Electric Vehicle Brands
(
- Master (One yr)
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Mark
The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb
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- Master (One yr)
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Mark
Convenient Consumption in a Platform Economy: A Qualitative Study on Service Convenience and Community Platforms
(
- Master (One yr)