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- 2024
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Mark
A Journey to Wellbeing: How do mental health platforms drive people’s decision to engage in online therapy?
- Master (One yr)
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Mark
The Unbreakable Bond: A Qualitative Study on the Relationship between Football Fans and Their Clubs
- Master (One yr)
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Mark
From Scroll to Destination: Introducing the Pre-Trip Social Media Influence Model in Travel Planning
- Master (One yr)
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Mark
Consumer Behavior in Podcast Advertising: A Planned Behavior Theory Approach to Promotional Codes
- Master (One yr)
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Mark
Beyond the Beauty Filter: A Quantitative Study Exploring Tiktokers’ Role in Shaping Beauty Brand Image
- Master (One yr)
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Mark
Camouflaging Controversy: Exploring Citizens’ Understanding of Public Branding through a Case Study of the German Armed Forces
- Master (One yr)
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Mark
Leveraging AI for Enhanced Personal Branding on LinkedIn: Implications of User Engagement and Trust
- Master (One yr)
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Mark
Exploring the Privacy Paradox: The Influence of Hedonic and Utilitarian Shopping Motivations in E-tailing
- Master (One yr)
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Mark
Like it or Leave it: Identity and Engagement: Consumers’ Interpretation of Sustainability Messages From Fast Fashion Brands on Social Media
- Master (One yr)
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Mark
Beyond Skin: Unveiling the Cultural Impact on Ethical Skincare Brand Marketing through a Comparative Case Study
- Master (One yr)