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2014
Mark Mobile Commerce App Adoption: Consumer Behavior Differences between Europe and Asia
Monno, Paul and Xiao, Da Zhi ^LU (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark Understanding Alternative Choices of Handmade Cosmetics in the Postmodern Consumer Society
Di, Yaran ^LU and Arbajian, Pernilla (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark Consumer Motivation for Co-Creation and Resulting Effects on Brand Knowledge
Leuenberger, Sandra ^LU and Jürgens, Corinna ^LU (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark Online Branding for SMEs: Media types, Channels and their Effectiveness
Zakaite, Vaida ^LU and Dobilinskas, Audrius ^LU (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark Leveraging a global brand in the B2B SME marketplace
Panagopoulos, Ruben ^LU and Sellberg, Dylan ^LU (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark Are Corporate Brands Really Unique?
Sanvito, Davide ^LU and Liu, Fan ^LU (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark Poverty Porn as a Sign of a Postcolonial Wall Between “Us” and “Them”
Kaskure, Nadezda ^LU and Krivorotko, Jana ^LU (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark Keeping up with the Joneses. All around the World.
Wolters, Renske ^LU and Roos, Thomas ^LU (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark Prankvertising Phenomenon: The Effects on Consumer Buying Decision
Siripiyavatana, Onsurang ^LU and Sutheerawong, Siriorn (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark Nationalistic Stereotyping in Automotive Advertising: The Use and Viewer Response on the Internet
Ibex, Ashlee ^LU and Nydius, Benjamin (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)

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