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- 2024
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Mark
Understanding Discontinuation – Exploring the Reasons Behind Cessation of Ethical Consumption Practices
- Master (One yr)
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Mark
Unveiling the Power of Nostalgia in Fashion Retro Branding and Its Influence on the Brand Perception of Young Consumers
- Master (One yr)
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Mark
Milking the Industry: The Expiration Date of Brand Rivalries An in-depth qualitative study unraveling consumer attitudes toward an inter-firm brand rivalry in the Swedish milk industry
- Master (One yr)
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Mark
Unveiling Frames for Sustainability: A Cross-Cultural Text Analysis of Circular Economy Content on Social Media in Sweden, Perú, and the Philippines
- Master (One yr)
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Mark
Customer Experience in the Era of Artificial Intelligence: A qualitative study exploring customer’s perceptions of AI chatbots in e-commerce
- Master (One yr)
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Mark
The Power of Political Branding. A Qualitative Study of Swedish Voters' Perceptions of Political Branding and its Consequences
- Master (One yr)
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Mark
A Journey to Wellbeing: How do mental health platforms drive people’s decision to engage in online therapy?
- Master (One yr)
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Mark
The Unbreakable Bond: A Qualitative Study on the Relationship between Football Fans and Their Clubs
- Master (One yr)
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Mark
From Scroll to Destination: Introducing the Pre-Trip Social Media Influence Model in Travel Planning
- Master (One yr)
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Mark
Beyond the Beauty Filter: A Quantitative Study Exploring Tiktokers’ Role in Shaping Beauty Brand Image
- Master (One yr)