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2018
Mark Investigating brand identity transfer in brand experience through in-store and online channels
Boella, Natasha ^LU ; Gîrju, Daria ^LU ; Gurviciute, Ieva ^LU and Rocha Guerrero, Maria Victoria ^LU (2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration
- Misc.
2015
Mark Visual Electronic Word-of-Mouth & Brand Experience: An Explorative Investigation of Consumer-Driven Brand Experiences in Digital Settings
Pyne, Yannick ^LU and Inderbiethen, Linette ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)
Mark Experience with the Second-Generation Online Brands: Online-Only Brand Experience
Sigmund, Carmen ^LU and Bebre, Julianna ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)

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