Publications | LUP Student Papers

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2024
Mark Why Longevity Wins - The Dove Blueprint for Long-Term Marketing Success
Tserenbat, Undral ^LU ; Lee Alm, Daniel ^LU and Kusche, Fiona ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
2023
Mark Don't say the "S"word. The Impact of Buzzwords on Brand Trust.
Radilovic, Lina ^LU ; Strom, August and Morel Cavailhes, Salomé (2023) BUSN21 20232
Department of Business Administration
- Misc.
Mark The Impact of Patient Fees on Demand for Direct-to-Consumer Telemedicine - A Difference-in-Differences Approach
Wingårdh, Catharina ^LU (2023) NEKN06 20231
Department of Economics
- Master (One yr)