Publications | LUP Student Papers

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2025
Mark How CEO/Founders' Social and Political Expression Impacts Gen Z's Brand Loyalty: A Comparative Analysis of Starbucks, Ben & Jerry’s, and Spotify
Boldrini, Aurora ^LU ; Paolucci, Elena ^LU and Schmidt, Simon ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
2023
Mark ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign
Dinér, Olivia ^LU and Sävman, Alice ^LU (2023) SKDK11 20231
Department of Strategic Communication
- Bach. Degree
2019
Mark Speak up or stay quiet
Burggraaf, Karel Jorg William ^LU and Larsson Taengh, Dennis ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)

your query:: Remove keywords: CEO Activism