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2025
Mark Let’s get down to Swissness — What drives brands to communicate their Country of Origin
Rodenbeck, Benno ^LU ; Benekendorff, Julia Marie Sophie ^LU and Gassner, Theresa Nicola ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
2011
Mark Country Branding in a Chinese Context: Using a Swedish Example
Hellberg, Linnéa (2011) MIO920
Production Management
- Univ. Diploma
2001
Mark Country of Origin som marknadsföringsinstrument
Lindahl, Tobias Leander ; Johnsson, Susanne and Tullberg, Karolina (2001)
Department of Business Administration
- Bach. Degree

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