Publications | LUP Student Papers

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2025
Mark The Impact of Founder as brand on Customer Based Brand Equity: A case study on CAIA Cosmetics & Djerf Avenue
Östblom, Johanna ^LU ; Thunholm, Filippa ^LU and Palklint, Klara ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
2016
Mark Ett branschfenomen i teoretisk tillämpning - En kvantitativ studie om content marketings effekt på kundbaserad brand equity
Hagberg, Johanna ^LU ; Keerberg, Filippa ^LU and Lampeitl, Andreas ^LU (2016) FEKH29 20161
Department of Business Administration
- Bach. Degree
2011
Mark Negative electronic Word of Mouth & Customer Based Brand Equity: A Qualitative View of the Apple iPhone Aversion on Facebook
Lapel, Claudia ; Ellez, Oylum and Anarbekov, Erbol (2011)
Department of Business Administration
- Master (One yr)