Publications | LUP Student Papers

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2023
Mark The role of customer-based brand equity in the direct-to-consumer business model
Stahl, Lara ^LU ; Dardeau, Elsa ^LU and Joubert, Paul ^LU (2023) BUSN21 20232
Department of Business Administration
- Master (One yr)
2022
Mark A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions
Hoff, Oskar ^LU and Röken, Hugo ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores
Stenbäck, Olle ^LU and Waldeck, Albin ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2018
Mark Hållbarhetsmärkningar i klädbranschen - ett sätt att bygga varumärkeskapital?
Bjursåker, Sofia ^LU ; Johansson, Gustav ^LU and Walldén Persson, Lovisa ^LU (2018) FEKH29 20181
Department of Business Administration
- Bach. Degree
2017
Mark The Role of Influencers in Generating Customer-Based Brand Equity & Brand-Promoting User-Generated Content
Lampeitl, Andreas ^LU and Åberg, Paulina ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)
Mark The Effects of Brand-Context Congruence
Bojanowicz, Weronika ^LU and Hagberg, Johanna ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)
2016
Mark From Print to Social: Does the Choice of Media have an Impact on the Brand Building Process?
Silvegren, Gustav ^LU and Morinder, Lukas ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)