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2022
Mark From words to actions: the effects of the transformation of core values through the physical stores
Li, Yuxin ^LU ; Camacho, Katherine ^LU and Scriboni, Francesca ^LU (2022) BUSN21 20222
Department of Business Administration
- Misc.
2018
Mark Investigating brand identity transfer in brand experience through in-store and online channels
Boella, Natasha ^LU ; Gîrju, Daria ^LU ; Gurviciute, Ieva ^LU and Rocha Guerrero, Maria Victoria ^LU (2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration
- Misc.